Untitled

Veterans Day 2012. We rest because of their love to defend.
An American riveter at Lockheed’s Burbank P-38 facility during WWII.

Share

Untitled

“Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved.”

-Helen Keller

Share

Untitled

Mrs. Esther Stace competing at the 1915 Sydney Royal Show. She set a jumping record at six foot six inches.

Share

Untitled

“Then you, you want Remembered.” Daggett & Ramsdell advertisement in Vogue July 1944.

Share

Untitled

Dr. Mary Edwards Walker, Civil War civilian surgeon who earned the Congressional Medal of Honor for Meritorious Service. 

Share

Untitled

Lotta Mora, 19th century singer

Source: San Francisco History Center

Share

Untitled

Normal
0

false
false
false

EN-US
X-NONE
X-NONE

/* Style Definitions */
table.MsoNormalTable
{mso-style-name:”Table Normal”;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:””;
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
line-height:200%;
mso-pagination:widow-orphan;
font-size:11.0pt;
font-family:”Calibri”,”sans-serif”;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:”Times New Roman”;
mso-bidi-theme-font:minor-bidi;}

Ladies Home Journal, Sept. 1922, pg. 180

With the advent of a large consumer culture, advertisers of the 1920s maximized their potential market by inventing “a new kind of advertisement which appealed to the consumer’s subjective desires and fears as opposed to his or her rational judgments.”[1] This Dr. Denton Sleeping Garment marketing campaign evidenced this urge to mothers to reckon with their child’s health based on clothing. Ruth Cowan’s research supports this guilt-based business which enticed women to purchase their products. [2]

 

[1] Marilyn Ferris Motz and Pat Browne, eds., Making the American Home: Middle-Class Women & Domestic Material Culture 1840-1940 (Bowling Green, OH: Bowling Green State University Popular Press, 1988), 41.

[2]Ruth Schwartz Cowan, “The ‘Industrial Revolution’ in the Home: Household Technology and Social Change in the Twentieth Century” in Technology and Culture 17 (1976) 489.

Share

Untitled

Suzanne Lenglen, single and mixed double winner at the 1920 Antwerp, Belgium Olympic games

Share